The Main Things You Should Know about Email Marketing

The Main Things You Should Know about Email Marketing

Email Marketing has a number of advantages, it helps you to reach your customers and keep them informed about your business, products, sales or other unique opportunities available for your customers….

Email Marketing has a number of advantages, it helps you to reach your customers and keep them informed about your business, products, sales or other unique opportunities available for your customers. That is why so many businessmen are eager to use email marketing, but few of them know how it should work. The opportunities offered by email marketing are varied and here we have few pieces of advice to help you manage these opportunities and make your marketing program more efficient.

Things to avoid

  • All we know that verbs are stronger than a noun in sending messages, that is why when you offer something to your customer you should let him know what he should do. But using “Buy Now” strategy isn’t the best decision. As far as it is used too often your mail can be considered to be a spam that leads to loss of your customers. Don’t make your customers think that you care only about you selling, it won’t make you a good relationship with them. If you want your customers to be excited about your letters reward them with exclusive offers and discounts through your emails. Make them feel special and prove that you care about them. Such offers may also increase your customer base.
  • Make sure that people in your mailing list got you a permission to send them letters, otherwise you are risking to lose you customers’ trust and develop a bad reputation among your potential customers. As a result, spamming may affect your business badly causing your domain or IP to be blacklisted.
  • Don’t use too many photos, a lot of email services don’t allow them and pretty often pictures laden letters may get in the spam folder eventually.
  • Keep out making any spelling or grammatical mistakes before you send them. If you are not sure about yourself, there are numerous text editing apps which can help you to eliminate them. Try Grammarly, After the deadline or ProWritingAid. Every newsletter or email from you should be error-free.

Pay attention to the details

  • Try changing your email formats to see which of them is the most efficient and has more responses from. When you find your perfect formula, stick to it varying the content. New offers and the most important information should be placed on the top of your letter, it should attract your customers’ attention and help them understand what is your message.
  • The thing we would like to point out is the timing. If sending emails with limited promotions centred around a big holiday in few days before it may be a good idea, while doing it during the holidays itself is not. People don’t have time checking their emails when they celebrate. The exception maybe such holiday as Black Friday, in this case, it is a good opportunity to inform your customers about advantageous promotions and offers.

Improve your website

  • Check your links included in your emails. Do they lead to a proper web page on your website? And make sure that your website is easy to navigate and you customers understand all your descriptions. If you don’t know how to update your website, conduct user testing, and make it more user-friendlyArticle Search, ask Magora team for an expert help.

Email marketing can both attract new customers and push away those you already have. That is why it is important to know how to use it correctly. The above guide can help to create a productive email marketing strategy.

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Content writer, passionate about mobile technology, software and innovations in general.

Reaching Your Goals Begins Here

Reaching Your Goals Begins Here

Most people perform better when they are heading toward a goal. But it is important to understand that the goals must motivate. If your goals leave you feeling inadequate, stressed out, or over-worked, then you will lack the motivation to complete them.

Goals that motivate have specific characteristics:

* Clarity. Clear goals are specific, measurable, actionable, realistic, and time-bound (SMART). When a goal is clear and specific, people know what needs to be done and what is expected.

* Challenge. We are often motivated by achievement, so we’ll judge a goal by how difficult we perceive it to be. If it is too easy, we won’t give it as much attention and energy. However, if it demands us to stretch ourselves in order to achieve the recognition of a job well done, we are more likely to be motivated to excel.

* Commitment. For goal setting to be effective, the goals need to be agreed upon and understood. While this doesn’t mean you negotiate every goal with every employee, there is value in engaging the people working towards the goal in crafting it. When we help to create the stretch goal, we are more connected to the challenge and more willing to commit. The harder the goal, the more commitment is needed.

* Task Complexity. For goals that are highly complex, we have to not only give people sufficient time to meet the goal, but actually provide the time to practice or learn skills that are necessary for success. The purpose of goal setting is successful achievement, so you have to be careful that the conditions around the goal support that success rather than stifle it.

* Feedback. Incorporating feedback into the goal setting process allows for expectations to be clarified, difficulty to be adjusted, and recognition given. In particular, when a goal is long-term in nature, it’s important to set benchmarks that help people gauge their success and see their achievement.

Once the goals are defined, each goal should be “drilled down” with specific objectives and measures. Objects can be thought of as the yardstick; measures can be thought of as the exact location on the yardstick of each goal area; and both short-term and long-term objectives and measures should be defined.

When determining your objectives and measures it can be helpful to ask, “How will we know when this goal is achieved?” “What, exactly, will be different around here when the goal is attained?”

I appreciate this simple statement from Sir Edmund Hillary: “You don’t have to be a fantastic hero to do certain things – to compete. You can be just an ordinary chap, sufficiently motivated to reach challenging goals.”

©2016. Bill Treasurer. All rights reserved.
Bill Treasurer is a professional speaker and the Chief Encouragement Officer of Giant Leap Consulting. His most recent book, Leaders Open Doors, became the top-selling leadership book on Amazon. Bill has worked with thousands of executives from top organizations, including NASA, Accenture, CNN, Spanx, Hugo Boss and the US Department of Veterans Affairs. Learn more at and

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